Soo Many Risqué Stores

Once again, the class was very creative with their examples of rhetoric and the topics varied from person to person.

A few people talked about Hollister and Abercrombie. The Hollister ads were risqué and showed a lot of skin, but hardly any clothes. It was more like they were advertising the look and the body rather than their actual clothes. Abercrombie had a picture of a man with ripped abs. Hollister and Abercrombie are trying to get you to think that if you buy clothes from their stores, then you can look like their models and mannequins with a great body.

Also, Mallory made an interesting contrast between Victoria’s Secret and Gap Body. She talked about how Victoria’s Secret is trying to make you feel sexy with using words that represent lust. The colors they use are “naughty” since they are reds and blacks. Also, their front display cases have mannequins doing suggestive poses with hardly any clothing on. On the contrast, Gap Body uses white to represent innocence and use caring words like “love”. They also have mannequins with more clothes on than Victoria’s Secret. I had not realized this before Mallory pointed it out.