Pottery Barn

It seems that the Pottery Barn’s focuses on customers who are middle to upper class that like the finer items in life. Pottery Barn offers high quality sophisticated products such as towels and furniture. People who are into material objects are the one who are willing to pay 24 dollars for a towel. When making their products, they think that it has to look good, feel good, be of high quality, durable, and that it has to emotionally feel right.

Pottery Barn knows that their high quality goods will get previous customers to come back because they are so pleased with the product they recently bought. Their high quality items will also attract people to come into their store even if they are not interested in buying something. In the end, they will most likely buy something because they can not resist. Pottery Barn also sets up scenarios for rooms based on their consumers. For example, they set up rooms that could be a teenager’s to attract their attention. It gives the customer the sense of what the lifestyle might look like, which is appealing.

Pottery Barn improves their products by encouraging their staff to go places to notice details of things. For example, employees would go to restaurants and see how tables were set. They could browse real-estate open houses and model homes to find new architectural and design trends. They could just ask their friends about what products they wish they had. I think that this is a good idea for a company to have. They do not want their employees to be “working” 20 hours a day, but they would rather have them out in the world experiencing things that they can bring back to the company so they can produce a better product. I think this is a more effective way to make products better.